/ Sales ChannelsMulti-Channel Distribution Strategy
WHERE CLEVERPETZ
MEETS ITS CUSTOMERS
From our own DTC website to Amazon, Chewy, TikTok Shop, Walmart, and eBay — Cleverpetz reaches pet owners wherever they shop. Target Plus launches in Year 2. Each channel is optimized for its audience, with unified inventory managed through our multi-fulfillment model (Amazon FBA + ShipBob). Combined Year 1 revenue target: $2.25M across all channels.
🌐
DTC Website
$800K
Year 1 target
$4.8M Year 3
📦
Amazon FBA
$350K
Year 1 target
$3.2M Year 3
🐾
Chewy
$200K
Year 1 target
$2.2M Year 3
🎬
TikTok Shop
$150K
Year 1 target
$1.5M Year 3
🔄
Subscriptions
$600K
Year 1 target
$3.2M Year 3
🏪
Walmart
$75K
Year 1 target
$1.8M Year 3
🛍️
eBay
$75K
Year 1 target
$1.2M Year 3
Channel Strategy Overview
Cleverpetz uses a 7-channel distribution model designed to maximize reach, minimize channel conflict, and optimize unit economics at each touchpoint. All channels share a single inventory pool managed through our multi-fulfillment model.
Largest pet supplement marketplace in the US
Year 1 Target
$350K
Year 3 Target
$3.2M
Requirements
#1 online pet retailer — 20M+ active customers
Year 1 Target
$200K
Year 3 Target
$2.2M
Requirements
Fastest-growing social commerce channel
Year 1 Target
$150K
Year 3 Target
$1.5M
Requirements
#1 US retailer — 120M+ monthly visitors online
Year 1 Target
$75K
Year 3 Target
$1.8M
Requirements
Invite-only premium marketplace + retail placement
Year 1 Target
Year 2
Year 3 Target
$1.5M
Requirements
135M+ active buyers — strong pet supplement demand
Year 1 Target
$75K
Year 3 Target
$1.2M
Requirements
Highest margin channel — full brand control
Year 1 Target
$800K
Year 3 Target
$4.8M
Requirements
Dual-Fulfillment Model
All 7 channels share a single inventory pool. Amazon FBA handles Amazon.com orders. ShipBob handles DTC, Chewy, TikTok, Walmart, Target, and eBay orders.
AMAZON FBA
Inventory ships to Amazon warehouses. Amazon handles picking, packing, shipping, and returns. Prime badge included.
SHIPBOB (PRIMARY 3PL)
Handles DTC, Chewy, and TikTok Shop. 30+ US fulfillment centers. Native Chewy EDI + TikTok Shop API integrations.
GS1 BARCODES
All 78 SKUs require GS1-issued GTINs. Register at gs1us.org — 250 GTIN tier ($1,500/yr). Mandatory for Amazon + Chewy listing.
International Market Regulatory Requirements
Each market requires separate compliance pathways for DNA testing services and dietary supplement products. Regulatory bodies and certification standards differ significantly by country.
| Market | Status | Pet Market | 🧬 DNA Testing Regs | 💊 Supplement Regs | Key Channels |
|---|---|---|---|---|---|
| 🇺🇸United States | LIVE | $150B | ISO 17025, CLIA | GMP (NSF), NASC, AAFCO | Amazon, Chewy, DTC, TikTok, Walmart, Target, eBay |
| 🇨🇦Canada | YEAR 2 | $8B | ISO 17025, CFIA oversight | Health Canada NPN, GMP | Amazon.ca, DTC, Chewy.ca |
| 🇬🇧United Kingdom | YEAR 2 | $7B | UKAS ISO 17025, UKCA | VMD, UKCA, GMP | Amazon.co.uk, DTC, Zooplus |
| 🇪🇺European Union | YEAR 2 | $25B | ISO 17025, GDPR compliance | EFSA Novel Food, EU Feed Reg. 767/2009 | Amazon.de/.fr/.nl, Zooplus, DTC |
| 🇦🇺Australia | YEAR 3 | $5B | NATA ISO 17025 accreditation | APVMA, TGA (if therapeutic claims) | Amazon.com.au, PetBarn, DTC |
| 🇮🇳India | YEAR 3 | $755M | NABL ISO 17025, ICMR guidelines | FSSAI license, BIS IS 11968:2019 | Amazon.in, Flipkart, Meesho, BigBasket |
| 🇧🇷Brazil | YEAR 3 | $12B | INMETRO ISO 17025, CFM | ANVISA, MAPA (DIPOA) registration | Mercado Livre, Amazon.com.br, DTC |
| 🇨🇳China | YEAR 3+ | $30B | CNAS ISO 17025, NMPA approval | SAMR, GACC import registration | Tmall Global, JD.com, WeChat |
| 🇯🇵Japan | YEAR 3+ | $18B | JNLA ISO 17025 accreditation | MAFF, PMDA (if medical claims) | Amazon.co.jp, Rakuten, DTC |
Sources: FSSAI.gov.in, BIS IS 11968:2019, Health Canada, EFSA, APVMA, NASC, NSF International, ISO 17025 accreditation bodies per country.
Ready to Stock Cleverpetz?
For wholesale inquiries, vendor applications, or partnership opportunities — contact our sales team.