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Our Story · Our Family · Our Mission
BUILT BY LOVE.
DRIVEN BY SCIENCE.
Cleverpetz was not born in a boardroom. It was born in Tampa Bay, Florida — in a family that has lived through illness, recovery, and the undeniable healing power of targeted supplementation — and a deep love for animals.
Meet the Inspiration
ROSE & WES — OUR BLUE MERLE AUSTRALIANS
Rose and Wes are Blue Merle Australian Shepherds — female and male — and they are the beating heart of the Cleverpetz story. Every morning in Tampa Bay, they swim in the Gulf, run the trails, and remind us what a healthy, thriving animal looks like.
They have been on a targeted supplement regimen since puppyhood. Their energy, coat, joints, and cognitive sharpness are a daily testament to what precision nutrition can do. Watching them thrive is what made us ask: "Why doesn't every pet owner have access to this?"
That question became Cleverpetz.
Celebrating the first Cleverpetz formula approval, 2024
CEO & Co-Founder
CEDRIC
Tampa Bay, Florida
Cedric's belief in the power of supplementation is not theoretical — it is deeply personal. He has faced serious health challenges that most people never encounter, and each time, targeted nutritional support was a cornerstone of his recovery.
"When I looked at Rose and Wes — thriving, energetic, healthy — and then looked at the generic, one-size-fits-all supplement options available to pet owners, I knew there was a better way."
Before Cleverpetz, Cedric spent years building a supplement brand from a kitchen-table idea into a company that reached tens of thousands of families. He learned what it takes to do it right — sourcing with integrity, manufacturing with precision, and never cutting corners on what goes into a product.
When he looked at Rose and Wes — thriving, energetic, full of life — and then looked at what the pet supplement market was offering, he knew the same principles applied. Every animal deserves the same care, the same science, and the same honesty that we would demand for ourselves.
Co-Founder
ISABELLE
Tampa Bay, Florida
Isabelle brings warmth, operational precision, and a lifelong love of animals to everything Cleverpetz does. As a mother, a partner, and a co-founder, she is the person who ensures that the science always stays connected to the heart of why this company exists.
She is the one you'll find in the Gulf with Rose and Wes at sunrise — and the one who insisted from day one that Cleverpetz would never compromise on ingredient quality, no matter what it cost.
Together with Cedric, she helped build a supplement brand from the ground up and brings that same standard of excellence — and the same love of animals — to every product Cleverpetz creates.
The Next Generation
GEOFFROY & MAX — THE FAMILY LIVES THE MISSION
Both of our sons are at university — and both volunteer at animal shelters, working hands-on with dogs, cats, and primates. Their commitment to animals without a voice is the soul of our giving program.
GEOFFROY & MAX
Brothers, animal advocates, shelter volunteers
MAX — BORN 2003
University student · Shelter volunteer · Animal welfare advocate
THE WHOLE FAMILY
Horseback riding in Tampa Bay — living the Florida life
"Both of our boys work with animals in shelters — dogs, cats, and even primates. Watching them give their time to animals that have no voice made us even more committed to building a company that puts animal welfare at the center of everything. Cleverpetz is not just a business. It is a family value."
— Cedric & Isabelle