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Our Giving Promise
1% FOR EVERY ANIMAL
WITHOUT A HOME
Every time you buy for your pet, you are also buying for an animal that has no one to buy for them yet. Cleverpetz donates 1% of every order total — every quarter — to the shelters and rescue organizations that give abandoned animals a second chance.
Why We Give
IT STARTS WITH OUR FAMILY
Our sons Geoffroy and Max are both at university — and both volunteer at animal shelters. They work hands-on with dogs, cats, and primates. They have held animals that were abandoned, abused, and forgotten. They have also held animals that found their forever homes.
Watching them show up for animals that have no voice made us ask a hard question: if we are building a company that improves the lives of pets, how can we not also help the animals that do not yet have a loving home to benefit from what we make?
The answer was simple. We cannot. So we built giving into the business model from day one — not as a marketing afterthought, but as a structural commitment.
1% of every order total. Every quarter. No exceptions.
Transparent Process
HOW YOUR PURCHASE HELPS
We believe transparency is not optional. Here is exactly how the donation process works — from your order to the animals that benefit.
01
You Place an Order
Every Cleverpetz order — DNA kit, supplement, or bundle — contributes 1% of the order total to the donation fund.
02
Fund Accumulates
Donations accumulate in a dedicated fund throughout the quarter. Every dollar is tracked and earmarked for shelter partners.
03
Quarterly Disbursement
At the end of each quarter, the accumulated fund is split equally across our three partner organizations and disbursed.
04
Annual Report
Every year, we publish a full impact report: total donated, animals supported, and shelters reached. No vague claims.
Our Partners
WHERE YOUR DONATION GOES
We donate to three organizations chosen for their proven track records, transparency, and impact. One national, one local to our Tampa Bay home, and one focused on ending shelter killing entirely.
ASPCA
Rescue · Anti-cruelty · Nationwide advocacy
The ASPCA works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide.
Visit ASPCA →Humane Society of Tampa Bay
Local shelter · Adoption · Medical care
Our local partner. The Humane Society of Tampa Bay provides shelter, medical care, and adoption services to thousands of animals in our home community every year.
Visit Humane Society of Tampa Bay →Best Friends Animal Society
No-kill mission · Sanctuary · National network
Best Friends runs the largest no-kill animal sanctuary in the United States and works to end the killing of dogs and cats in America's shelters by 2025.
Visit Best Friends Animal Society →Note: Cleverpetz is not yet live. The donation program described here is our committed plan, built into the business model from day one. When we launch, giving will begin with our very first order. We are publishing this commitment now so that investors, partners, and future customers know exactly what we stand for — before we ask for their trust.
Roadmap
OUR GIVING TIMELINE
Q1 2026
Cleverpetz launches. 1% of every order total is set aside in a dedicated donation fund.
PlannedQ2 2026
First quarterly donation disbursed equally across ASPCA, Humane Society of Tampa Bay, and Best Friends Animal Society.
PlannedQ3 2026
Supplement product donations begin — shelter animals receive the same quality nutrition as pets in loving homes.
PlannedQ4 2026
Annual impact report published. Total animals supported, shelters reached, and donation amounts disclosed publicly.
PlannedBeyond Cash
SUPPLEMENT DONATIONS TO SHELTERS
Cash donations are important — but we can do more. Starting in Q3 2026, Cleverpetz will donate supplement products directly to partner shelters.
Shelter animals are often malnourished, stressed, and recovering from neglect or abuse. The same precision nutrition that helps Rose and Wes thrive can help a rescue dog recover, gain weight, and become adoptable.
We want every animal in a shelter to have access to the same quality of nutritional support as pets in loving homes. That is not a marketing slogan. It is a production commitment — we will manufacture product specifically for shelter donation, at no cost to the shelters.
Our Commitment
For every 100 units sold, Cleverpetz will donate 1 unit to a partner shelter. No minimum order required. No application process for shelters. We reach out to them.
Join the Mission
EVERY PURCHASE IS AN ACT OF KINDNESS
When you buy Cleverpetz for your pet, you are not just investing in their health. You are investing in the health of animals that have no one to advocate for them yet. That matters to us. We hope it matters to you too.