We use cookies to improve your experience and analyse site traffic. If you order a DNA kit, your pet's genetic data will be processed by our certified lab partner. Privacy Policy · Terms of Use
Grow Your Business With
DNA-Powered Pet Wellness
Join 200+ retail partners stocking Cleverpetz. Our science-backed formulas drive repeat purchases, and our DNA testing kits create a unique in-store experience that competitors cannot match.
Choose Your Partner Tier
All tiers include access to our full COA transparency system, so your customers can scan any bottle and verify every batch.
Authorized Retailer
- ✓Access to 20 core SKUs
- ✓Digital shelf talkers & product fact sheets
- ✓Monthly product newsletter
- ✓Net-30 payment terms (after 3 orders)
- ✓Retailer portal access
Preferred Partner
- ✓Access to full 30-SKU catalog
- ✓Co-branded marketing kit (digital + print)
- ✓Quarterly business review
- ✓Net-30 payment terms
- ✓Free shipping on all orders
- ✓Dedicated account manager
- ✓In-store display design support
Elite Distributor
- ✓Full catalog + exclusive pre-launches
- ✓Territory exclusivity (negotiable)
- ✓Net-60 payment terms
- ✓Free shipping on all orders
- ✓Quarterly co-op advertising fund
- ✓Priority inventory allocation
- ✓Custom product bundles available
Cleverpetz Does Not Offer White-Label or Private-Label Manufacturing
All products are sold exclusively under the Cleverpetz brand. This policy protects the quality standards, COA transparency, and brand equity that our retail partners depend on. We do not license our formulations, DNA testing platform, or supplement protocols to third parties under any circumstances.
Wholesale Starter Kit
Every approved wholesale partner receives a complete launch kit to get products on shelves and selling fast. No additional cost — everything you need is included from day one.
Product Catalog
Full 30-SKU catalog with MSRP, wholesale pricing, product descriptions, and ingredient highlights. Print-ready 8.5×11 and digital formats.
Shelf Talkers & POS
Branded shelf talker templates for each product with QR codes linking to live COA verification. Standard and custom sizes available.
Social Media Asset Pack
50+ pre-designed graphics for Instagram, Facebook, and TikTok with co-branding options. Includes product photography and educational infographics.
Email Templates
5 ready-to-send email templates for customer education, product launches, and seasonal promotions. Compatible with Klaviyo, Mailchimp, and Constant Contact.
DNA Testing Explainer
Staff training materials explaining the DNA-to-supplement process. Includes a video walkthrough, FAQ sheet, and customer conversation guide.
Margin Calculator
Excel/Google Sheets tool pre-loaded with your tier pricing. Calculate retail margins, bundle pricing, and promotional scenarios instantly.
Staff Training Guide
Comprehensive guide covering product benefits, ingredient science, how to recommend by breed/condition, and how to use QR COA verification.
Partner Portal Access
Login to the Cleverpetz Partner Portal to view order history, download COAs, track shipments, and access the latest marketing materials.
Sample Wholesale Pricing
All prices in USD. Full price list provided upon account approval.
| Product | MSRP | Starter (30%) | Preferred (40%) | Elite (50%) |
|---|---|---|---|---|
| DNA Breed + Health Kit | $89.99 | $62.99 | $53.99 | $44.99 |
| Joint Support Liquid Formula | $39.95 | $27.97 | $23.97 | $19.98 |
| Immune Boost Liquid Drops | $34.95 | $24.47 | $20.97 | $17.48 |
| Skin & Coat Omega Supplement | $24.00 | $16.80 | $14.40 | $12.00 |
| Calming Liquid Formula | $34.95 | $24.47 | $20.97 | $17.48 |
| Senior Complete Wellness Bundle | $59.95 | $41.97 | $35.97 | $29.98 |
* Prices subject to change. MAP (Minimum Advertised Price) policy applies to all wholesale accounts. MAP = 85% of MSRP for online channels, 80% for in-store.
Minimum Advertised Price (MAP) Policy
To protect brand integrity and ensure a level playing field for all retail partners, Cleverpetz enforces a strict MAP policy on all wholesale accounts. Violations result in account suspension.
Apply for a Wholesale Account
Fill out the form below and our wholesale team will review your application within 2–3 business days.
Frequently Asked Questions
Ready to Stock the Future of Pet Wellness?
Questions before applying? Our wholesale team is available Monday–Friday, 9 AM–5 PM EST.