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THE STORY OF
CLEVERPETZ
Cleverpetz is the first platform to combine pet DNA sequencing with a fully transparent, COA-verified supplement line. We exist because pet health deserves the same precision medicine revolution that human health is experiencing.
247
SNP Markers Analysed
78
Total SKUs (70 liquid + 8 DNA kits)
100%
COA-Verified Products
DACVN
Veterinary Review Standard
WHAT IS CLEVERPETZ?
The problem: The $9 billion pet supplement industry is built on guesswork. Most products are formulated for the "average dog" — a fictional animal. Breed-specific genetic variants that determine a pet's actual health risks are ignored entirely.
The solution: Cleverpetz sequences a pet's DNA using a 247-marker SNP panel, identifies their specific genetic predispositions, and generates a personalised supplement protocol — reviewed by a board-certified veterinary nutritionist before delivery.
The transparency layer: Every Cleverpetz supplement carries a QR code linking to the third-party Certificate of Analysis (COA) for that exact batch. Consumers can verify heavy metal levels, potency, and microbial counts for the specific bottle in their hands. No other pet supplement brand does this at scale.
The business model: DNA kit ($89.99 one-time) + supplement subscription (average $45/month) + wholesale distribution to independent pet retailers. All products are sold exclusively under the Cleverpetz brand — no white-label, no private-label.
DNA sequencing + AI analysis + DACVN review = personalised supplement protocol
STORY ANGLES
Six distinct story angles for different editorial contexts. Click each to read the full pitch.
The First DNA-Powered Pet Supplement Platform
Cleverpetz is the first company to combine pet genomic sequencing with a fully transparent, COA-verified supplement line — moving pet health from guesswork to precision. Every supplement recommendation is generated by AI, reviewed by a board-certified veterinary nutritionist (DACVN), and traceable to a published scientific study.
COMPANY FACT SHEET
Verified facts for editorial use. Last updated February 2026.
| Company Name | Cleverpetz |
| Legal Entity | Gmax Central, LLC |
| Headquarters | 500 Westover Dr #92909, Sanford, NC 27330 |
| Founded | 2024 |
| Funding Stage | Pre-Seed / Bootstrapped (Seed round in preparation) |
| Industry | Pet Health Technology, Animal Dietary Supplements, Genomics |
| Business Model | DTC e-commerce + DNA testing kit + SaaS platform (vet/lab/creator portals) |
| Product Count | 78 SKUs — 70 liquid supplement formulas + 8 DNA kits across 8 pet species |
| Supplement Format | Liquid drops (all products) |
| DNA Panel | 247 SNP markers — canine and feline genomics |
| Veterinary Oversight | All protocols reviewed by DACVN-credentialed veterinarians |
| Certifications (Target) | NASC Quality Seal, Non-GMO, Leaping Bunny, Certified Vegan |
| Key Differentiator | DNA-to-supplement protocol + QR-linked COA verification on every bottle |
| Website | cleverpetz.pet |
| Press Contact | [email protected] |
Standard Boilerplate
"Cleverpetz is the first DNA-powered pet supplement platform, combining 247-marker genomic sequencing with a fully transparent supplement line verified by third-party Certificates of Analysis (COA). Every supplement protocol is generated by AI and reviewed by a board-certified veterinary nutritionist (DACVN) before delivery. All products are formulated as liquid drops for maximum bioavailability and carry a QR code linking to the live COA for that specific batch. Cleverpetz is operated by Gmax Central, LLC, headquartered in Sanford, NC. For more information, visit cleverpetz.pet."
Please use this boilerplate in all press coverage. Do not modify without prior approval from [email protected].
PRESS RELEASES
Cleverpetz Launches First DNA-Powered Pet Supplement Platform with QR-Verified COA on Every Bottle
Cleverpetz today announced the public launch of its DNA-powered pet supplement platform, combining 247-marker genomic sequencing with a fully transparent supplement line verified by third-party Certificates of Analysis.
Cleverpetz Announces Seed Round and Expansion to Wholesale Retail Network
Cleverpetz plans to announce its seed funding round and the launch of its wholesale program targeting independent pet retailers across the United States.
Cleverpetz Receives NASC Quality Seal — First DNA-Supplement Platform to Achieve Certification
Cleverpetz is pursuing NASC Quality Seal certification, which would make it the first DNA-powered supplement platform to achieve this industry standard.
BRAND ASSETS
All assets are available upon request for editorial use. Contact [email protected] with your publication name and article description.
Primary Logo (SVG)
Full-color logo on white background
SVG / PNGLogo on Dark (SVG)
White logo for dark backgrounds
SVG / PNGBrand Color Palette
Forest green (#2d5a1b), Leaf green (#4a8c2a), White (#ffffff), Charcoal (#1a1a1a)
PDF / ASETypography Guide
Oswald (headings), Open Sans (body)
PDFProduct Photography
High-resolution product shots on white and lifestyle backgrounds
JPG / PNGLifestyle Photography
Dogs, cats, and owners with Cleverpetz products
JPGDNA & Science Illustrations
Custom infographics explaining the DNA-to-supplement process
PNG / SVGBrand Guidelines PDF
Complete brand usage guide including do's and don'ts
PDFForest Green
#2d5a1b
Paw icon & 'Clever' text
Leaf Green
#4a8c2a
'petz' text & accents
White
#ffffff
DNA helix, backgrounds
Charcoal
#1a1a1a
Body text, headings
GenePaws.AI Logos
PRESS CONTACTS
Media Inquiries
Press Team
[email protected]General media inquiries, interview requests, asset requests, embargo agreements
⏱ Response within 4 business hours
Investor & Business Media
Cedric L., Founder & CEO
[email protected]Investor relations, business strategy, funding announcements
⏱ Response within 1 business day
Science & Veterinary Media
Science Team
[email protected]Technical questions about DNA methodology, supplement formulation, COA verification
⏱ Response within 2 business days
Regulatory & Legal Media
Compliance Team
[email protected]FDA compliance, NASC certification, CCPA/GDPR, regulatory inquiries
⏱ Response within 2 business days
📋 Editorial Guidelines
- • All product claims must be attributed to Cleverpetz and not presented as independently verified unless a journalist has conducted their own testing.
- • The Cleverpetz AI model is described as a "supplement recommendation engine" — not a diagnostic tool. Please do not describe it as diagnosing medical conditions.
- • Veterinary review is performed by DACVN-credentialed professionals. Please do not describe reviewers as "doctors" without specifying veterinary context.
- • COA data is third-party verified. Journalists are welcome to request any COA for independent review.
- • Embargo requests are honoured. Please confirm embargo terms in writing before receiving embargoed materials.
REQUEST THE FULL MEDIA KIT
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