HONEST. TRANSPARENT.
NO TRICKS.

We publish every Certificate of Analysis (COA) for every batch of every product. Every ingredient is listed with its source, concentration, and third-party test result. We do not hide behind proprietary blends. What goes into your pet's body is your right to know.

We chose the pay-per-product subscription model specifically because it gives customers complete control. We believe a customer who stays because they want to is worth infinitely more than one who stays because they cannot leave. Our subscriber dashboard gives you full control — no phone calls, no waiting, no guilt.

Every supplement recommendation is backed by peer-reviewed research on the specific genetic marker it targets. We follow FDA structure/function language strictly. We do not make disease claims. We do not exaggerate results. We tell you what the science says — and nothing more.

Our 92% gross margins are a result of manufacturing efficiency — not overcharging. We price supplements at $22–$45 (vs. $60–$120 for comparable human-grade supplements) to make DNA-personalized wellness accessible to every pet owner, not just affluent ones. Subscribers receive a 15% discount — and that discount is real, not inflated from an artificial 'original' price.

Your pet's DNA is the most personal data we hold. We will never sell, license, or share genetic data with third parties — not now, not if we are acquired, not ever. This commitment is written into our Terms of Service as a contractual obligation, not just a policy we can change quietly.

We source ingredients from suppliers who meet our standards for sustainability, animal welfare, and labour practices. We pursue Leaping Bunny (cruelty-free) and Certified Vegan certifications not as marketing badges, but as accountability mechanisms that require annual audits. We are also pursuing Non-GMO Project Verification for all applicable formulas.